Squint, 2

Agency Network: 
April 2017
Rodenstock: Squint, 2


Shortsighted people often shy away from a trip to the optician. In order to encourage them to make a vision test and choose glasses, we focused on an insight that is well-known among shortsighted people: When they want to perceive things in a far distance, they narrow their eyes to a slit and look ridiculous while concentrating. We demonstrated this effect and presented the solution: Rodenstock glasses make you “See better. Look perfect.“

Print advertisement created by Serviceplan, Germany for Rodenstock, within the category: Personal Accessories.


See better. Look perfect.

Advertising Agency: Serviceplan Campaign X, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Hans-Peter Sporer
Creative Director: Sandra Loibl
Art Directors: Michael Lux, Björn Köbe, Shari Bremer
Photographer: Jana Edisonga
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