Shortsighted people often shy away from a trip to the optician. In order to encourage them to make a vision test and choose glasses, we focused on an insight that is well-known among shortsighted people: When they want to perceive things in a far distance, they narrow their eyes to a slit and look ridiculous while concentrating. We demonstrated this effect and presented the solution: Rodenstock glasses make you “See better. Look perfect.“
Print advertisement created by Serviceplan, Germany for Rodenstock, within the category: Personal Accessories.