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drizae's picture

Nice campaign! Great stuff for bic

drizae
Activity Score 503
Copywriter |

Fail Harder.

jennywhx's picture

yeah it is nice.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

diptanshu.roy's picture

great stuff

diptanshu.roy
Activity Score 18
Art Director
Capitalist's picture

I dig this campaign...however there's a campaign which was done for a minty gum, which was along the same thought, i think the pay-off was something like "makes everything sound beautiful" with headlines like "ass-hole", I tried looking for it, maybe Ivan can help on this one...because i saw it here. NB: It's a similar thought, i'm not saying it's a rip-off.

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

sheetalz's picture

Mathias, Wolfgang, Michael, Janke, Daniel ..... Gr8 job guys. i die on this

sheetalz
Activity Score 146
Art Director
aj's picture

cute!

aj
Activity Score 168
Art Director
Guest's picture

@ Capitalist

Had the same thought. It was Freedent. Saw this in Cannes in 2006 (not sure if it won a lion):

http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

In a way I still find this surprising.

Guest
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