Subway

Campaign
Agency Network: 
Published/Aired: 
December 2009
Rockford:  Subway

Description

Print advertisement created by Y&R, Chile for Rockford, within the category: Fashion.

Caption

Inspired by nature

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Fabrizio Capraro
Copywriter: Max Konig
Account manager: Jorge Pimstein
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Highest Rated

satrianee's picture

here is what i see? These big pictures are the natural origins of the patterns on the pullovers...

Even if I'm right, whyyyy?

satrianee
Activity Score 3746
pierrelastname's picture

no no no...

pierrelastname
Activity Score 2865
Copywriter
Marlus Lau's picture

What???

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Wordnerd's picture

Huh? i see mole tunnels, a subway, read inspired by nature and then there's a pullover???
Whaaat?

Wordnerd
Activity Score 6690
Copywriter
CrackerJackFlash's picture

I kinda dig it

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

szkwadrat's picture

and?? something is missing

szkwadrat
Activity Score 210
Graphic Designer
bubblestheclownfish's picture

5 people DIRECTLY involved with the creative, countless others at the agency, and then the client... and at no point does someone say "Ummmm... maybe the way you explained it, but the public will scratch their heads." Unbelievable.

bubblestheclownfish
Activity Score 606
Creative Director
satrianee's picture

here is what i see? These big pictures are the natural origins of the patterns on the pullovers...

Even if I'm right, whyyyy?

satrianee
Activity Score 3746
everartz's picture

its not clicking.. whats the visual all about?

everartz
Activity Score 7613
Art Director |

| everartz |

thenewguy's picture

Clearly this clothing is inspired by the mass transit systems of gophers and other burrowing rodents. Oh, and dirt. Now, if I had a chance to wear subterranean-rat fur and dirt, I'd jump on it. Wouldn't you?!

WHAT THE HELL!?!

PS. That pull-over is GAG fugly. Perhaps that's the inspiration for the ad.

thenewguy
Activity Score 127
Copywriter at Quebec
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