Advertisement
Log in or register to post comments

Highest Rated

kedar's picture

ya the line could be better.. fisrt i thought of banging my head on the rock

kedar
Activity Score 26
Art Director at ahmedabad |

email and chat on kedar.chauhan@gmail.com

RahoolTalukdar's picture

The 1...
ok..... Workz May b...........
Branding..... I am not sure....

RahoolTalukdar
Activity Score 108
Copywriter |

Thinking what to think

RahoolTalukdar's picture

The 1...
Let me tell u,,,, Those people in the rocks are definately not the Targets....
Cuz Raju would never even in his worst of nightmares think bout gifting Lina a Diamond..... He hehe he

RahoolTalukdar
Activity Score 108
Copywriter |

Thinking what to think

Skor's picture

Sorry rahool but what are you talkin about??!!

Skor
Activity Score 208
Copywriter
RahoolTalukdar's picture

The 1...
Mr SKOR...What I am talking about is ......
If ur an Indian U would know that those names written in the rocks are done by people who are
absolutely low income group people,,, who express their love in such a way.... Kind of spooky Cave Paintings... So forget Raju actually gifting Lina a diamond..... The idea is out in the Ad... But not very sure about the Branding aspect... As I said..

RahoolTalukdar
Activity Score 108
Copywriter |

Thinking what to think

Skor's picture

Rahool,

First off, I dont think thats an Indian concept...

It's done world over...!

and secondly, Rock=Diamond.

All they are telling raju is don't express your love on a rock. Do it with a "Rock".

Idea totally works for me. Simple, straight forward. Maybe a tad too "First-thought-ish" but still...

Skor
Activity Score 208
Copywriter
yesprabhakar's picture

I never know that Dimonds are Called Rocks tooo....

yesprabhakar
Activity Score 72
Desi's picture

It's funny and we should not take it so literal. I think everyone, even the one's who can afford a 'rock' can understand the joke so it works for me. after all in india people are watching 'raju loves lina' kind of movies. Though not sure if it is real as a diamond client would want to show his diamonds. JWT creatives, I am curious where this ad ran?

Desi
Activity Score 1042
braindrain's picture

Just taken at face value, it's average at best. Seems pretty flip for a diamond ad.

braindrain
Activity Score 240
Copywriter
squirrely's picture

I think this is really strong original work, especially for this type of client. It's romantic without being sappy. And it doesn't show a peice of jewlery!

squirrely
Activity Score 316
Graphic Designer
IanM's picture

Nice fresh idea. The copy line could be a bit tighter though.

IanM
Activity Score 18
Copywriter
kre8's picture

cmon guys, at best this is a bad pun.
lazy work.

kre8
Activity Score 989
Copywriter
kedar's picture

ya the line could be better.. fisrt i thought of banging my head on the rock

kedar
Activity Score 26
Art Director at ahmedabad |

email and chat on kedar.chauhan@gmail.com

oshe's picture

I THINK THA THE REALLY PROBLEM IT´S THE PICTURE, IN OTHER CONTEXT MAYBE THIS AD WILL WORK BETTER AND THE ART DIRECTIONS WILL BE BETTER

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now