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jazarah's picture

no no this one is really bad.

jazarah
Activity Score 1262
ivanshowfine's picture

psssssssssss

ivanshowfine
Activity Score 131
Copywriter
SeanMartin's picture

I'm curious about something: do folks translate their ads before submitting them to AOTW? Or did this run like this for an English-speaking audience in Brazil? It's not that the copy is bad, but the translation seems a little awkward in spots.

Insofar as the series itself, it's bright and colourful and eye-catching. Not earth-shaking, not revolutionary, but fun in its own way.

SeanMartin
elgrecones's picture

they translate it before sending to aotw... but normally, its a literal translation that really does not - sometimes - makes any sense

ps.: im from brazil... and ive seen this happen

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
SeanMartin's picture

That's a shame. I'd almost prefer to see it in the original language, with a translation posted underneath somewhere in the descriptive copy.

SeanMartin
sold's picture

agree, and worst: they translate wrong, is not 'largest paper' is 'largest newspaper'

sold
Activity Score 3379
Copywriter
monicamexico's picture

Weak.

monicamexico
Activity Score 830
jack_jr's picture

Very attractive, colored it is with a strong concept. Congratulations for all the creative team.

jack_jr
Activity Score 7
Art Director at Art&C Comunicação
sold's picture

obviously you know the team, or even worst: someone of them is your brother/cousin.

anyway, the campaign is good, but not THAT good.
just ok.
art-direction well done, but this concept is not new.

sold
Activity Score 3379
Copywriter
jazarah's picture

no no this one is really bad.

jazarah
Activity Score 1262
biabitch's picture

i kinda like it.
its cute and fun and different for a newspaper.

biabitch
Activity Score 298
saatchi
McGrot's picture

Envy is a part of being mediocre. I see a lot of envy here and in many, many posts.

Anyways: Pretty good ones, mates!!! Love the illustrations.

McGrot
Activity Score 89
Art Director at Independent
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