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kre8's picture

you know what they say about guys with huge hands?

small petrol pump.

kre8
Activity Score 989
Copywriter
teenie's picture

There must be something lost in translation here. You'll be robbed - or you'll be doing the robbing? And either way, why's the guy's hand held out...?

I don't get it.

teenie
Activity Score 1894
Copywriter
Mo's picture

uh...

Mo
Activity Score 648
Art Director
theredm's picture

Hidden meaning - price of gas robs folks, this car is easy on the pocketbook (high MPG). Not obvious enough, but a good start.

theredm
Activity Score 252
Graphic Designer
B128's picture

Thanks theredm. I'd never have gotten this one. Wonder how many people got that. Poor copy.

B128
Activity Score 392
Art Director
fersvax's picture

2 art directors are not enough to make this look nice.

fersvax
Activity Score 1239
Creative Director |

FER.

PaulyG_fill in the blank's picture

who's robbing who here? this makes nooooooo sense. They've robbed me of the 10 seconds it took to look at this ad.

PaulyG_fill in ...
Activity Score 1148
Copywriter
mariayya's picture

soooo right

mariayya
Activity Score 150
Copywriter
No fixed abode's picture

And the 20 it took to do the post. Bill AOTW6143 on your timesheet.

No fixed abode
Activity Score 380
Copywriter
spacecadetglow's picture

this ad makes me think more about the ridiculous price of gas than the actual car.

spacecadetglow
Activity Score 247
Graphic Designer
hang-the-dj's picture

I think the translation is making this ad seem worse than it is, and that's no easy task.

hang-the-dj
Activity Score 1262
Copywriter
spacecadetglow's picture

do you mean like the car is so cheap that it's a "steal" and you are being "robbed" by the price of gas?

even so, the emphasis on the price of gas makes me feel like it doesn't really matter what car i drive. the ad should focus on the gas mileage of the car, not the price. i don't know. now i'm just confusing myself.

spacecadetglow
Activity Score 247
Graphic Designer
hang-the-dj's picture

I think this is one of those ads where it's better to just sigh and move on.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Sum ting wong heer tu!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

liar's picture

It means this car is so hungry of petrol. You'll get robbed by the car's thristy towards petrol consumption.

liar
Activity Score 384
Other
superguanzi's picture

u can do it better

superguanzi
Activity Score 57
Art Director
nuclearshower's picture

the photoshop is HORIBLE!

nuclearshower
Activity Score 233
Art Director
itch's picture

all is so wrong...

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

otto54's picture

if it was a layout than it was orrible...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Enas's picture

mmmm...u mean the regular gas is handy? ...or what ha?

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

zhanghao's picture

Fiat did the idea three years ago...

zhanghao
Activity Score 27
Art Director
DarkSide's picture

Why is it that the worst ads are the most commented ones?

DarkSide
Activity Score 1064
Other
hang-the-dj's picture

I was wondering that exact same thing earlier today.

I think it's because people are trying really hard to find reasons/justifications why the ads are good, rather than acccepting that they are total shit and moving on.

But also - "It's so easy to hate, it takes guts to be gentle and kind"

hang-the-dj
Activity Score 1262
Copywriter
spidey's picture

i think it shows the gasoline boy asking for the payment first to avoid being robbed

spidey
Activity Score 42
ad agency
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