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Distracted Brains, Truck

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by BBDO, New Zealand for Road Safety Trust, within the category: Public Interest, NGO.

Caption

Distracted brains drive dangerously. Stay focused.
Road Safety Trust

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Agency Producer: Marty Gray
Account Service: Ali Bartleet
Illustrator: Bec Wheeler
Animator: Watermark Ltd
Film Production: The Picture House
Post Production: Aaron Hilton
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rurorjuror's picture

Nice

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Kateter's picture

crapa.
but will go far in Cannes.

Kateter
Activity Score 2029
Copywriter
Norremark's picture

Concept is there, but the art direction is wrong for the target group in my honest opinion

Norremark
Activity Score 77
leoparylee's picture

not bad

leoparylee
Activity Score 117
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