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Agency Network: 
Published/Aired: 
January 2013
Road Safety Authority:  Steering Wheel
Road Safety Authority Print Ad -  Steering Wheel

Description

Print advertisement created by BBDO, Ireland for Road Safety Authority, within the category: Public Interest, NGO.

Caption

You can't do two things at once.
Your mobile makes you four time more likes to crash.

Advertising Agency: BBDO, Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Catherine Lennon
Copywriter: Dillon Elliott
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Highest Rated

Grrrr's picture

Solid.

Grrrr
Activity Score 1961
Illustrator
tazyboy's picture

Art direction good

tazyboy
Activity Score 777
Art Director
Milan Solanki's picture

There seems to be a typo. It should be ‘your mobile makes you four times more likely to crash’

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
Bryn J-W's picture

Is it a deliberate play on facebook likes?

Bryn J-W
Activity Score 57
Elite Energy
Grrrr's picture

Solid.

Grrrr
Activity Score 1961
Illustrator
olimurugavel's picture

If added a road image with people going across it... could have been more convincing!

olimurugavel
Activity Score 72
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

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