Promotional poster for the immersive "Distractions" VR experience for the Road Safety Authority. The experience takes the user through immersive worlds of either texting and driving or fatigue driving - our poster is a way of bringing it to life in order to bring users to this shocking, unforgettable, intensely distracting experience.
Print advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.
Client: Christine Hegarty
Client: Brian Farrell
Account Director: Ken Kerr
Finished Artist: Angela Grishin
Retoucher: Paul Stokoe
Photographer: Liam Murphy
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Executive Creative Director: Dylan Cotter
Junior Creatives: Laura O'Carroll, Lucy Mortell