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Sack

Campaign
Agency Network: 
Published/Aired: 
June 2014
Road Lodge:  Sack

Description

Print advertisement created by TBWA, South Africa for Road Lodge, within the category: Transport.

Caption

We use our one star for what counts.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Directors: Charles Pantland, Vincent Osmond
Copywriter: Charles Pantland
Art Director: Shane Forbes
Art Buyer: Simone Assad
Retoucher: Rob Frew
Photographer: Des Ellis / Des Ellis Photography
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Highest Rated

Pedestrian's picture

The Hans Brinker Budget Hotel stuff worked because it was making fun of ACTUAL qualities about the hotel. "Our maids work twice as hard since we only have one." Stuff like that.

I don't know what old folks kissing or some dude's nutsack has to do with Road Lodge. But maybe I'm just missing it.

Pedestrian
Activity Score 492
Smjtroy's picture

hahaha.. this is awesome

Smjtroy
wiseoldman's picture

A good example of laughing about yourself.

wiseoldman
Activity Score 112
GrumpyArtDirector's picture

A good example of a Hans Brinker Hotel wannabe.

GrumpyArtDirector
Activity Score 858
Art Director
sacrilegend's picture

Exactly.

sacrilegend
Activity Score 3394
Copywriter
Uncertain's picture

Made me laugh. But also convince me to never go there.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

Pedestrian's picture

The Hans Brinker Budget Hotel stuff worked because it was making fun of ACTUAL qualities about the hotel. "Our maids work twice as hard since we only have one." Stuff like that.

I don't know what old folks kissing or some dude's nutsack has to do with Road Lodge. But maybe I'm just missing it.

Pedestrian
Activity Score 492
kleenex's picture

hahahahahaaa good set of ads.

kleenex
Activity Score 58793
Web Designer/Developer
Marcao's picture

Funny for sure.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
baliais's picture

Simply awesome

baliais
Activity Score 2618
Graphic Designer
Adliber's picture

Beautiful.

Adliber
Activity Score 174
VeronicaFranco's picture

Brilliant! Nice work Charles Pantland

VeronicaFranco
Activity Score 789
Copywriter
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