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Agency Network: 
Published/Aired: 
February 2019
Road and Transport Authority Dubai: Tailgating Kills
Road and Transport Authority Dubai: Tailgating Kills
Road and Transport Authority Dubai: Tailgating Kills
Road and Transport Authority Dubai Print Ad - Tailgating Kills
Road and Transport Authority Dubai Print Ad - Tailgating Kills
Road and Transport Authority Dubai Print Ad - Tailgating Kills

Description

Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.

It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Road and Transport Authority Dubai, within the category: Transport.

Caption

Tailgating kills. Keep a safe distance.

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Chief creative Officer - MENA: Bechara Mouzannar
Chief creative Officer - Dubai: Komal Bedi Sohal
Creative Director: Raja Rizkallah
Art Director: Raja Rizkallah
Senior Copywriter: Tala Al Ali
Photographer: Daniel Botezatu
Account Director: Karim Al Kari
Account Manager: Dana Khalil
Head of production: Wael Said
Production house: Prodigious / Dubai
Additional credits: Richard Copping
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Highest Rated

commercil's picture

Tailgating keeps you alive!
Those drivers are keeping the people between the cars alive.
If they wouldn't tailgate, the people would fall.

commercil
Activity Score 7
Art Director |

Creative

commercil's picture

Tailgating keeps you alive!
Those drivers are keeping the people between the cars alive.
If they wouldn't tailgate, the people would fall.

commercil
Activity Score 7
Art Director |

Creative

markgrogan's picture

This ad message is so strong and truly an impactful display that could easily strike a nerve at the very first glance. The nearer a driver tailgates, the slower the time window to react. A mere second is all it takes to make a huge difference at high speeds.

markgrogan
Activity Score 6
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