Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.
It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Road and Transport Authority Dubai, within the category: Transport.
Chief creative Officer - MENA: Bechara Mouzannar
Chief creative Officer - Dubai: Komal Bedi Sohal
Creative Director: Raja Rizkallah
Art Director: Raja Rizkallah
Senior Copywriter: Tala Al Ali
Photographer: Daniel Botezatu
Account Director: Karim Al Kari
Account Manager: Dana Khalil
Head of production: Wael Said
Production house: Prodigious / Dubai
Additional credits: Richard Copping