Road
Description
Ad agencies are good at recycling ideas. Let's get to work on everything else.
Creative Director: Joe Alexander
Art director: Jenny Liu
Copywriters: Joe Alexander
Producers: Norma Kwee, Carmina Drummond, Oliver McCutchen

I didn't get any of these.
what are you trying to convey, would you please tell me?

Whoa! This ad is a winner. They've manage to arouse so much of curiosity. That i see is the motto of the ad.
LOL.
Thats the only defense, i see.
BadADZzz.
---
It comes just like that!

Joe Lapompe (don´t know if it´s spelled that way) must be proud...Ü

haha! yeah...i was thinking the same thing...
.............................
Not all who wander are lost.

How could you left behind the light product with the label falling down?
When I saw the thumbnail, I thought it was something for an advertising magazine or a site of duplicates.
I guess they are saying that they're original and focus on the day-to-day job and not award shows, but c'mon, coincidences happen.
I really don't think that in a business like this, you would copy an ad. Really. It's like a professional suicide.

good ad for joelapompe.

I'm not really sure what's so hard to get about these ads. The whole point is that ALL agencies (I think Martin is including themselves here) have executed an ad that's been done before in some way or another. Not on purpose, it just happens. Seriously, it's not that hard to get...I think it's a good way to poke fun of ourselves as an industry and approach recycling. Are you guys really that fucking dense?