Arctic owl

Campaign
Agency Network: 
Published/Aired: 
October 2011
RKF:  Arctic owl
RKF Print Ad -  Arctic owl

Also From This Campaign 2

Description

Print advertisement created by Simple, Chile for RKF, within the category: Public Interest, NGO.

Caption

Arctic owl
When spring arrives, the arctic fox changes its white fur to light brown colorful tones, nature changes, change with nature this spring.

Advertising Agency: simple, Chile
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morse's picture

What do they mean by change with nature?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Andrej's picture

Long, contrived, boring!

Andrej
Activity Score 656
Copywriter
acesheds's picture

Not sure I get the reasoning behind the ad - an interesting fact, but what point does it have as an ad?

acesheds
Activity Score 4
Administrative |

We design garden sheds, take a look! :)

Taylormade's picture

What are they asking me to do here? This would make sense if they were asking me to buy a spring jacket.

Taylormade
Activity Score 406
contact77's picture

I believe that's precisely what they're asking the consumer to do: change from winter clothes, to spring lighter more colorful apparel, given RKF, just like TImberland, are outdoor sportswear stores. This animal natural fur transformation from one season to another is
very insightful and provides a new way to approach the typical launch of fashion brands. Thumbs up!

contact77
Activity Score 35
Art Director
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