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April 2008
Rixos Hotels:  Ladies
Rixos Hotels Print Ad -  Ladies


Print advertisement created by Propaganda, Turkey for Rixos Hotels, within the category: Transport.


Rixos Hotels 1st Ladies Amateur Golf Tournament starts soon.

Advertising Agency: Propaganda Istanbul, Turkey
Creative Director: Armagan Birkiye
Art Director: Engin Oztekin
Copywriter: Jale Gonulkapan
Photographer: Murat Bayindir
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Prof's picture

Whats with that black patch around that left guy's bandage?

don't like this ad btw.

Activity Score 1421
Copywriter |

Quite really.

inspirix's picture

err the main aim of the ad is to encourage women to sign up for the competition?

so when u're putting women down and saying that they dunno how to play golf,
how would it attract women to participate?

Activity Score 16
kurtberengeiger's picture


Activity Score 7307
Crisp One's picture

It is.... doesnt mean its still not funny though.


Crisp One
Activity Score 1989
Other at New York
drunk dave's picture

Actually, it does if it's aimed at women.

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
gwenbloch's picture

Typically made by and for men... wrong target !

Activity Score 32
gwenbloch's picture

Typically made by & for men...
Targeting mistake !

Activity Score 32
Pete2's picture

A better way to do this and not completely insult the female gender would be to show men and only men in situations that might take place in the world of golf. For example, lining up to get into the event. Watching a drive all looking in the same direction. But it's always men. There's not a woman in sight.

Activity Score 722
Creative Director at
3BM's picture

Is anybody curious why the woman is "driving" off the green. Where is the putter? I think the reason the guys have bandages on their heads is because it is an "amateur tour" but nevertheless not a good way to invite the real target market (women) to watch or go to the event.

Activity Score 78
Graphic Design
Absolut M's picture

good idea but really bad work
somebody look where is the 0

Absolut M
Activity Score 1069
Marketing Manager
askon's picture

this ad got eaten alive in the forums how did it make it here?

Activity Score 429

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Pete2's picture

Hey Istanbul, take my idea and run with it. Hole in one!

Activity Score 722
Creative Director at
simon.gross's picture

I'm not a scientist, but I'm pretty sure the best way to get people to come to your event is to promote its positive aspects. Rather than make fun of it.

It's like having a Pavarotti concert and swinging your creative on the fact that he's morbidly obese. [yes, and I do understand he's no longer with us][rest in peace, pav].

Activity Score 537
Copywriter at Clemenger BBDO
RM's picture

Golf actually stands for Gentlemen Only Ladies Forbidden, so this is an angle they could have taken and turned on it's head!

Thank me later!

Activity Score 417
mikepants2005's picture

What a stupid fucking ad! Not only is it derogatory towards women, but the guys deserve to have their heads bandaged for standing in the way of a golfer. Idiots!!!

Activity Score 500
Guest's picture

gerçekten kötü uygulama!

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