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SeanMartin's picture

Cute idea, but I wonder if the cultural reference still has as much meaning. That's pretty risky right there, and I'm betting this is one of those referential ads that will have some people thinking, "Huh?"

SeanMartin
untitledartwork's picture

I agree a lot!! Therefor I prefer the Michael version

untitledartwork
Activity Score 33
graphic designer at an agency and being a parttime student Advertising at the WDKA Rotterdam
AdvManiac's picture

haahahah nice

AdvManiac
Activity Score 15
Art Director
panasit's picture

This is great.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

otijnopüsadds's picture

cool!

otijnopüsadds
Activity Score 4
benjaminbrown's picture

funny, I like it. I like the way it makes you work for about 2 seconds. Good work.

benjaminbrown
Activity Score 439
Creative Director
sold's picture

dont get it.
why the guy is without pants? he take it off JUST the pants and shoes, then walk in the house like that? why? who walk in the house in that kind of clothes?
so, maybe the guy get in home, take it clothes off and start to walking in home, but he forgot to take it off his socks, and, somehow, he "WOW, i am walking with my socks and dont sliding!"

as you can see, i dont get the idea.
anyone?

sold
Activity Score 3379
Copywriter
Patrizio's picture

Hi there. This is the idea:
This ad is referring to a scene of a movie called «Risky Business» from 1983. It's the scene where Tom Cruise dances around in his socks. Watch the scene in the movie under this link and you'll know what this is all about:

http://www.youtube.com/watch?v=ilaUVGjMkJo

Patrizio
Activity Score 172
Copywriter
valhallenx's picture

Creo que es una buena idea, pero la imagen sería mucho más comica (a mi gusto) con un poco de acción. Por ejemplo si el tipo (al igual que en la pelicula) trata de deslizarse de lado por ese tipo de suelo, probablemente se caería muy feo. Tal vez capturar ese momento sería buena idea.

valhallenx
Activity Score 92
Copywriter
iT-iS-i's picture

This has gotta be one of the misdirected idea's ever. So what happens if you've never seen the movie? As in my case and sold. Referential ideas are never a good move unless if the reference is a historical event or anything of that sort, something that the majority can grasp... (Don't like the MJ one either, that man can slide over anything, plus, MJ has been overused and abused. Find something else to work with, try a different direction, great things can come outta this brief...)

Who turned the world upside down?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Jon-Paul Mountford's picture

The pair of these are great.
Jacksons the stronger one, I'v never seen "risky business".
I thought it was just some bloke in his pants, still luverly lighting.
Very remeniscent of Erwin Olaf: Grief pictures.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

monicamexico's picture

Boring.

monicamexico
Activity Score 830
monotone's picture

I don't like the illustration here (?) feels like it was photoshopped.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

adgourmet's picture

Please,
the scene, is part of the media culture.

There had been a lot of references in movies, music videos and tv shows as The Simpsons and South Park... the scene is an iconc as of today.
I am not even saw the movie, and I recognized the scene after a few times...
well, fist I read the copy

Kudos!

adgourmet
Activity Score 81
Creative
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