Old lady

Campaign
Agency Network: 
Published/Aired: 
March 2007
Ripolin:  Old lady
Ripolin Print Ad -  Old lady

Also From This Campaign 2

Description

Print advertisement created by FCB, France for Ripolin, within the category: Industrial, Agriculture.

Caption

Your walls deserve a paint which will age well.

Advertising Agency: Draft FCB, France
Creative Director: Thomas Stern
Art Director: Antoine Paufichet
Copywriter: Caroline Ribemont
Photographer: Marco Samson, LNB agent
Retouch: Pierrick, KeepCoul
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jmcho's picture

these are so disturbing. besides being visually interesting, it, in no way, influences me to repaint my walls.

jmcho
Activity Score 276
Art Director at Gotham, Inc.
SummerA's picture

Yeah...that certainly does not make me want to buy thier paint. I'm really getting tired of these "gross people into buying your product" ads. We have a frozen dead cat in one ad, puke in the other ad and saggy tits in this ad. No thanks!

SummerA
Activity Score 154
Other
the.adnerd's picture

oh my god!

the.adnerd
Activity Score 156
Rog's picture

Woah! Now that's a ballsy strategy.
I've got to know how this campaign tracks!

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

SummerA's picture

Also, if you look at the copy closely you'll notice that Which is misspelt.

SummerA
Activity Score 154
Other
Minimum's picture

wow, you had the guts to look at it full-size

Minimum
Activity Score 1428
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

jennywhx's picture

My grandma and grandpa will be very sad to see this ad, i will be sad too.
being old is not a fault, old people had their prettiness too.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Yokel's picture

Exactly, just look at what Dove are doing in their ads at the moment. Showing the beauty and grace of aging bodies.
With more and more baby boomers with money growing old, I don't think this is the right time to be advertising like this. They have the money and are putting money into their houses.

Yokel
Activity Score 604
Art Director
addyhoch10's picture

if they got Ron Mueck for this they could have done it as an ambient. this would be sensational.
very effective to make people talk about it.

addyhoch10
Activity Score 2580
Art Director
Yokel's picture

I find it funny that their logo has dripping paint on it.

Yokel
Activity Score 604
Art Director
truecopy's picture

Sexy...

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

truecopy's picture

NOT!

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

addyhoch10's picture

come on... give granny a hug! ;)

addyhoch10
Activity Score 2580
Art Director
Someblokewhowrites's picture

Well, it's different I'll give you that.

I'm guessing there was a third in the series, but it was a load of balls.

Someblokewhowrites
Activity Score 14
Copywriter
addyhoch10's picture

yes, it's always better to show the advantages of the product rather than showing the disadvantages of other products. as a client i would probably fear that people could remember my brand as 'the one with the ugly tits'. once you're gray, you stay gray.
still think this would be a funny ambient

addyhoch10
Activity Score 2580
Art Director
Dick Huges's picture

nah

Dick Huges
Activity Score 935
Copywriter
mrtalented's picture

this campaign makes me laugh. not sure in a good or bad way. sometimes negative approach can be mislead that it's foem the product you're advertising. by the way, another ad works better with nicer angle of photograpgh.

mrtalented
Activity Score 2169
Creative Director
mikelite's picture

seriously!?

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ooops's picture

disgusting...

ooops
Activity Score 448
Other
JPWrites's picture

I could swear those are aunt Thelma's

JPWrites
Activity Score 238
Copywriter
nuclearshower's picture

LOL.. you hav seen one?

nuclearshower
Activity Score 231
Art Director
nuclearshower's picture

Actually I pretty like this campaign, its funny.

nuclearshower
Activity Score 231
Art Director
SandMan69's picture

I've got a woody.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

gonndo's picture

I like the idea....., but too graphicall!!!!!!!!

gonndo
Activity Score 1070
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

redbin0577's picture

I think this is nice. C'mmon guys, it's different.

redbin0577
Activity Score 16
Art Director
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