Advertisement

Breathe deeply again, 3

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Saatchi & Saatchi, Italy for Rinogutt, within the category: Pharmaceutical.

Advertising Agency: Saatchi&Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Photographer: Riccardo Bagnoli
Post production: Artout
Log in or register to post comments
NIke's picture

It's a nasal spray.

NIke
Activity Score 61
Shawali's picture

I wanna say "forced" but i still giggle =)

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Shawali's picture

I wanna say "forced" but still I giggle =)

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

esteb's picture

Just a little bit overprimise...

esteb
Activity Score 673
art
Misstree's picture

Strangely, why is the guy in a suit each time?!? is it only for business execs?!? :-o

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

shahidali's picture

excellent observation and analogy. like it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

NIke's picture

Yes, esteb, t's impossible to attract a ship propeller with the nose. It's also impossible to see a gorilla playing drums. Someone call it advertising.

NIke
Activity Score 61
esteb's picture

Dear NIke, there are so many ads here, why you comment only Saatchi Milan Works?
I think i know the answer. Peace.

esteb
Activity Score 673
art
NIke's picture

Yes, it's the right answer.

NIke
Activity Score 61
ad_critic_98's picture

Didn't get at all

ad_critic_98
Activity Score 18
Art Director
bbdofresh's picture

Someone?

bbdofresh
Activity Score 66
Copywriter
whatthefudge's picture

Lousy photoshop. I get the impression that the objects in this campaign are falling down on him. Perhaps it's easier to breathe deeply when your nose is totally cracked opened?

whatthefudge
Activity Score 1266
Blashyrkh's picture

Tribute to Magritte.

Blashyrkh
Activity Score 32890
Art Director
miko1aj's picture

It's beautiful. And not stupid. Remarkable.

miko1aj
Activity Score 3086
dsklan's picture

dont like this!

dsklan
Activity Score 1926
Art Director at homeshop
AssassinX's picture

So is it the last second of this man's life....? Bloody scene coming soon... :)

AssassinX
Activity Score 1329
aRianna_.'s picture

Before reading everyone's comments I thought they were presenting the symptom: heavy nose, stuck on something, nose blocked?

It really doesn't communicate the solution for me at all! That was the idea right? that the guy is breathing in so hard he ended up with a propeller stuck to his face?
+ it should communicate well being and relief.

I'll have to be harsh on this one. (can't I give half a star?)

aRianna_.
Activity Score 281
Media Buyer at CultureSpan Marketing
anHiiieeta's picture

oh mi goooodddddd. this is phluezeeeeeeee

anHiiieeta
Activity Score 328
Art Director
Advertisement