Print ad: Shows what one sees when they connect their Ring Video Doorbell to their smartphone to see the unwanted visitor that is at their door.
Experiential: When a person goes past a motion sensor, a chime noise is set off. On a digital ad poster within the bus stop, a salesman appears. The salesman greets the pedestrian, and gives them their spiel about why they need to purchase their amazing product. Using two-way video technology, the salesman, who is actually hidden away in a building down the street, can see and hear the pedestrian, being able to react to their answers in real time. They have a small interaction, and most likely the conversation is painfully awkward. The salesman keeps trying to get the pedestrian to “open up the door”, and the pedestrian doesn’t want to. Copy appears on the screen, and when the bus comes, the person gets on, and the screen disappears, waiting for the next pedestrian.
Print advertisement created by S.I. Newhouse School of Public Communications, United States for Ring, within the category: House, Garden.