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erhanali's picture

Too forced.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

Beatboxer's picture

Yep, a bit.

Beatboxer
Activity Score 1517
Copywriter
Jet Propulsion Lab's picture

The whole likening of Nascar racing to boxing is totally uncalled-for and asinine.
Fans of either sport won't appreciate the "forced" association, no doubt.
I love watching boxing on tv. I used to box for years myself. And I find this campaign rather offensive...
This is nothing but a cheap "wordplay", never delving deep into the spectator psyche. Y&R/Chicago did a WONDERFUL Nascar campaign a few years ago. One ad in particular stands out from the rest. It's the one with a guy (an ordinary Nascar fan) proudly holding a tire that came off of a vehicle in a crash during the race. The line said "Suddenly, a souvenir ball seems kind of lame." That, to me, speaks to the heart and soul of the target mentality towards the sport.
This campaign's superficiality, when compared to Y&R's work, does "seem kind of lame"...

Jet Propulsion Lab
Activity Score 10679
Copywriter
DarkSide's picture

Bad.

DarkSide
Activity Score 1064
Other
Totto's picture

Not that bad... By the way dint you know that english is is equally spoken in India as hindhi is???

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

DarkSide's picture

No I didn't. You are right.

But the ad is really bad.

DarkSide
Activity Score 1064
Other
theredm's picture

Nope. Try again.

Seriously, would you advertise the final four of NCAA basketball by calling it a '4-person Texas Hold 'em?' Don't compare sports with other sports.

theredm
Activity Score 252
Graphic Designer
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