Advertisement
Agency Network: 
Published/Aired: 
July 2010
Rimonim Hotels Print Ad -  Skin Tone

Description

By comparing your skin tone to the ones on the print ad, you can check how much you are in need of a vacation.

Print advertisement created by BBDO, Israel for Rimonim Hotels, within the category: Transport.

Caption

The Vacation Index: Check how much you are in need of a vacation

Advertising Agency: Drori Shlomi BBDO, Israel
Creative Director: Ranen Carmel
Art Director: Nimrod Ben Yehoshua
Copywriter: Moshe Gellis
Log in or register to post comments
atb2005's picture

An English translation would be appreciated.

atb2005
Activity Score 13557
Hibon's picture

Nice idea... but it works only with some people in Israel.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

TommyO will love this one

Guest
Guest's picture

the main idea is that if your skin tone is pale (bright or nearly white) you urgently need a vacation
the lower text near the brighter tone of skin color means "Ho My god - are you still here???
the upper text for the darker tone of skin color is "you can take a vacation on your free time" (there is no rush)

translation to all text from the upper to lower:
1. you can take a vacation on your free time
2. someone is sitting in front of the computer too much
3. it seems like you collected to much un-used vacation days
4. do you at least go out to launch sometimes??
5. you should be ashamed to come to work like that !
6. Ho My god - are you still here???

Guest
hilaoz's picture

the main idea is that if your skin tone is pale (bright or nearly white) you urgently need a vacation
the lower text near the brighter tone of skin color means "Ho My god - are you still here???
the upper text for the darker tone of skin color is "you can take a vacation on your free time" (there is no rush)

translation to all text from the upper to lower:
1. you can take a vacation on your free time
2. someone is sitting in front of the computer too much
3. it seems like you collected to much un-used vacation days
4. do you at least go out to launch sometimes??
5. you should be ashamed to come to work like that !
6. Ho My god - are you still here???

hilaoz
Activity Score 2
Planner at OPEN
Migzter13's picture

LOL
the guy who did this can have vacation him/herself

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Advertisement