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Creativity

Campaign
Agency Network: 
Published/Aired: 
July 2011
Like
51
Views
16210
Rimac Insurance:  Creativity

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Description

Print advertisement created by DDB, Peru for Rimac Insurance, within the category: Finance.

Advertising Agency: PragmaDDB, Peru
General Creative Director: Marco Caballero
Head of Art: Christopher Graham
Art Director: Mirko Cuculiza
Copywriter: Carlos Banda
Account Manager: Sue Abad
Agency Producer: Claudia Quintana
Photographer: Lucia Arana
Retouch: Midas Digital
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Highest Rated

NataliaLima's picture

The copy is something like "By insuring people, we insure all they have inside."

NataliaLima
Activity Score 1380
Hammad S's picture

I'm not getting this...the art looks great. How does this represent the business? I don't understand what this is trying to say...

Hammad S
Activity Score 484
josescout's picture

it says "creatividad" which means creativity!!

josescout
Activity Score 2
anson wong's picture

you just gotta ignite the light... and let it shine... just own the nite.. like the 4th of july.. cause baby u are a firework

anson wong
Activity Score 123
Art Director at Lins Advertising & Marketing Sdn Bhd |

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http://sputz75.deviantart.com/gallery/

god is good but will he listen

Billoughsby's picture

Hmm... Haven't there been enough "creative" financial solutions during the last 10 years?

Billoughsby
Activity Score 5154
Art Director |

That's it.

ace85le's picture

It's selling insurance services. Eye-catchy and trying to gear away from the usual hard selling methods. 6/10 for the effort.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

NataliaLima's picture

The copy is something like "By insuring people, we insure all they have inside."

NataliaLima
Activity Score 1380
quentin's picture

and the idea is?

quentin
Activity Score 56
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