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juliangray's picture

I dont like these. They are funny (in teir own akward way) but they tell me nothing about reading a book. No connection whatsoever with the claim.

This aint talking about life in book but life in letters.

Activity Score 981
Art Director
dongdingdan's picture

Done many times yet the judges blindly awarded it. The award show should be revamped.

Activity Score 24
Production House
Zemane's picture

I miss the point. The copywritter and the art director missed it too.

Activity Score 282
Copywriter |

"Talent is luck. The important thing in life is courage."

jingwei's picture

It looks more like an ad for typography or something. I think it is saying that even the simplest words can tell stories that engage.

Activity Score 150
Copywriter at BIAD |

come on, push it!!!!

theartiz's picture

Its Letter Talk. (That means letters are shown talking instead of People)
And the Alphabets take the shape of different personality traits we see in humans.

This one in particular - Girl Talk:
The 'W' shape is open in the center (Broken) : The 'V' is closed (suggesting Virginity)
"Still holding out for Mr. Right?"

Another Suggestive Idea:
'V' for Virgin... & 'W' for Wedded
'W' says to 'V' still waiting for Mr. Right huh?
- - - - - -
Sheer Creativity.
They are trying to say... if two letters can talk like this
Imagine what a whole book will have.(There is a life in a book)

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
"Works will speak better than Words." - The Artiz

Activity Score 80
Art Director
ultraboon222's picture

theartiz, I think you're close but you're going a little overboard.

The "w" is pretty much 2 v's representing a couple while the 1 "v" is by itself. Single. Get it?

Activity Score 216
Art Director |

Too many cooks in the kitchen....

theartiz's picture

That Perspective is Cool too... But two Vs (Two Ladys don't make a Wed Couple)

Haha ;)

Activity Score 80
Art Director
Guest's picture

I know some day... someone will come up and say here.

Now they Do.

"The World is Changing"

Guest's picture

I know some day... someone will come up and say here.

Now they Do.""

Well... This World is Changing.

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