Agency Network: 
January 2011
Rider:  Dog


Print advertisement created by Africa, Brazil for Rider, within the category: Fashion.

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Reality Check's picture

It's not clear what this campaign is driving at, but the creative team makes the weirdness visually arresting.

Reality Check
Activity Score 2487
krisztian's picture

The execution matches the tagline. Very funny and cute illustration. However, the tagline is not clear.

Activity Score 9
Creative Director at Raygun
Nike Diesel's picture

So why give it 8 pts?

Nike Diesel
Activity Score 13478
Art Director
rajib kabir's picture

it's difficult to understand

rajib kabir
Activity Score 35
Art Director
niniasufle's picture

It's not the usual havaianas, that's why they're are unpredictable,
Maybe the havaianas feel different when you wear them...
The problem is that the ad works directly with the concept of "unpredictable" and not with the product and its benefits.
There's not union between the product and the concept, that's why it's not clear enough, and that's really bad
Nice illustrations though.

Activity Score 405
ace85le's picture

I think it works. It's selling more of a lifestyle rather than the product attributes. Havaianas does just the same thing - their ads are very abstract and appears to the more vain kind of audience. This one targets the casual, random and humorous type.

Activity Score 3933
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

niniasufle's picture

you got a point there...
but it works better when your product is known first... that's why it works in havianas
but here a lot of people say "what?",
and that's because they not used to the comunication of this brand...
Don't you think that something's wrong?
This kind of ads don't work on unknown brands... That's why Havaianas and big brands can do it
But here... better focus on what your product it's about and what makes you different for your competence...
This ad is a waste of efforts.
(sorry for my bad english)

Activity Score 405
talk2parvez's picture

Whats da concept?

Activity Score 14
Visualiser |

State of Art

jasonads's picture

Absolutely non sense.
A kind o ad that doesn't sells any benefits and a kind of concept that doesn't says anything relevant.

Activity Score 47
pablito.miuzzato's picture

what? Why this ad is here?

Activity Score 54
Graphic Designer
bhuvneshwar.chd's picture

i like it.

Activity Score 983
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Ed Rapport's picture

I totally get the concept, great illustration just remove the shoe.. The shoe does not fit the tagline and visual

Ed Rapport
Activity Score 712
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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