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NatalieM's picture

This is not appetizing to me. Quite literal idea, too. Keep on thinking. How else could you show how fresh this product is?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

bknowlden's picture

Idea isn't too bad, but the retouching is distractingly awful.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

sloppy4's picture

so it's got bone and spleen and his bait in it?

sloppy4
Activity Score 1492
special k's picture

the best part of tuna is not his bone...

special k
Activity Score 145
Creative Director
Texnartist's picture

Is this appetizing?

Isn't there a way to show that tuna is fresh without making it a bloody mess?

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

raverus's picture

Amateurs.

raverus
Activity Score 1476
Art Director
Whitefang's picture

Um Brandon, I checked out your website, I wouldn't be criticizing other people's work if I were you.

Whitefang
Activity Score 509
bubolino's picture

So one cannot make a negative feedback if he's not master creative? Strange...
but I disagree with brandon, it's the idea that is not good, not the retouching. Not apetizing at all.

bubolino
Activity Score 28
Creative Director at Momentum
Blissful's picture

Where's your website douche bag, brandon, i liked you're ish.

Blissful
Activity Score 142
Best ever!
stitchy's picture

its seems like it was shot!!!

stitchy
Activity Score 779
creative design
Alistair C.'s picture

i think there is a great idea in this, but executed in a different way (less bloody, as you say) and with better retouching.

Alistair C.
Activity Score 692
Copywriter
Crisp One's picture

oooooooor!

they should run far, far
away from crap like this,
and bury it like Roswell
and Crystal Pepsi.

Crisp One
Activity Score 2005
Other at New York
marcomfouad's picture

Great idea, very bad execution!

marcomfouad
Activity Score 204
Art Director
fen1x's picture

bad photoshop
Idea is ok.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
philippertl's picture

Aarrrggh, poor fish!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

cullers's picture

Breyer's Ice Cream is running a campaign right now in the US where there are Breyer's carton shaped holes in different kinds of fruit. But I've seen a lot of container shaped holes. I've never liked the idea. - badly photoshopped fish guts aside. But clearly many people do as the "so fresh there's a hole in it" idea just keeps coming back and getting sold. I wonder what's appealing about it. I think it’s quite freakish.

cullers
Activity Score 332
SCAD
skaroline's picture

Didn't know Ricky Gervais likes to fish :)

skaroline
Activity Score 52
Copywriter
M´AD MAX's picture

que mala dirección de arte, parece hecho por un estudiante, queeee, parece hecho por mi hermano que esta aprendiendo a usar photoshop

M´AD MAX
Activity Score 195
Copywriter
franksandres's picture

Espero que seas lo suficientemente bueno para decir eso.

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
mark3r's picture

Sad Ad... Student work.

mark3r
Activity Score 1949
Art Director at Scout
NatalieM's picture

This is not appetizing to me. Quite literal idea, too. Keep on thinking. How else could you show how fresh this product is?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Crusty555's picture

So, in this product you will also find scall and bones????
Sorry, this is not the best from the fish.

Come on, this is food, it doesn't looks tasty.

Crusty555
Activity Score 51
Art Director at AUFBRUCH |

If you pay with nuts you will served by monkeys.

luisrivera11's picture

terrible, why you put this?

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
luisrivera11's picture

perhaps the idea its not bad, but is one of the worst execution i ever seen

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
dudeoh's picture

ouch!

dudeoh
Activity Score 4
guarapero's picture

TRUCHO FATAL!!! Ejecución hecha por TERÁN MEXICO para Atun Dolores. BE ORIGINAL PLEASE!!!!!!!

guarapero
Activity Score 6
Creative Director
JacelynAngel's picture

the idea is ok ~~~ maybe the excecution need to improve?

when people flip through the ad or anything, people may miss the small little can at bottom corner?

JacelynAngel
Activity Score 59
UTAR
Andy-B's picture

It doesn't look professional... too lazy

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
slip's picture

As mentioned above, the execution needs a lot of work, too 2D. The idea is ok,
ad direction is poor. Hurt my cornea. Hi Ricky ;)

*****

slip
Activity Score 919
designer |

SJB

slip's picture

I asked my ten year old sister to give her opinion on the visual and all she came up with was and i quote " the fish is looking at the can"

*****

slip
Activity Score 919
designer |

SJB

Guest's picture

whiskas did the same ad

Guest
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