Agency Network: 
November 2008
Rhode Island Coalition Against Domestic Violence:  Punching bag


Print advertisement created by Bilinki & Groggins, United States for Rhode Island Coalition Against Domestic Violence, within the category: Public Interest, NGO.


It's not acceptable to treat a woman like one. Most men agree, but few speak out. Please, be heard. A man's voice is an effective way to change demeaning societal attitudes towards women.

Advertising Agency: Bilinki & Groggins, Providence, USA
Creative Directors: Tim Needham
Art Director: Tim Needham
Copywriter: Kevin Acciaioli
Photographer: Michael Indresano
Photoshop Artist: Christopher Lee Donovan
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Tchabana's picture

for heavens sake! stop it, stop the violance,stop these ugly pictures, it makes me cry! when i see this it reminds me my mother! she was one of this "kind" of women!

Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

Carlos Garcia's picture

Ugly photo.
Ugly line.

Just take it as it is: "It's not acceptable to treat a woman like one." wtf people!

Even a student coulf do better than this. I know, i've seen it.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


prohomopithecus's picture

Sorry guys.

Activity Score 39
Guest's picture

dude, awesome. I'm going to target to buy a dress to put on my punching bag now. sweet!

Guest's picture

I'm lost... the line.... what the hell are they talking about?

joelapompe's picture

It's so overdone, I really don't know where to start!!! I've seen this visual trick like 10 times in recent years... I prefer the other one with the piece of meat, it's more dirty, shocking and spectacular...

Activity Score 3913
theanc's picture

Don't like it. Some way the shot looks funny and I think shouldn't happen to deliver this message.

Activity Score 2784
Art Director at Grey Brazil |

Notorious's picture

nice, creative, but still the punch line is so wrong

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

hahahahaha funny line!

uncletui's picture

I don't like it

Activity Score 65
Guest's picture

Nooooooooo .....the ad aint good at all! Instead I think the guys may continue doing it given that the punchbag doesn't feel pain and wont defend itself

Guest's picture

I think it's a great ad. It's a picture that speaks the proverbial thousand words, showing a domestic abuser's viewpoint as taken to its logical conclusion. Who knows, perhaps it might be persuasive to women who think they "deserve" to be trreated like that.

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