Agency Network: 
Published/Aired: 
March 2010
Reynolds:  Rival
Reynolds Print Ad -  Rival

Also From This Campaign

Description

Advertising Agency: JWT Dubai, UAE

Print advertisement created by JWT, United Arab Emirates for Reynolds, within the category: Office Equipment.

Caption

For fine lines.

Executive Creative Directors: Russell Heubach, Chafic Haddad
Art Director: Antra Patel
Retoucher: Nabil Kamara
Illustrator: Tarek Samaan
Copywriters: Zahir Mirza, Dalia Menhall
Planner: Prabhakar Iyer
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Highest Rated

jamesrothenburg's picture

This one should be friend/enemy.

jamesrothenburg
Activity Score 554
Art Director
Patata Casada's picture

'Fine lines'... Good simile! :)

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
jamesrothenburg's picture

This one should be friend/enemy.

jamesrothenburg
Activity Score 554
Art Director
jamesrothenburg's picture

Or "Love/Hate" since the actual expression is "There's a fine line between love and hate."

jamesrothenburg
Activity Score 554
Art Director
Roger Keynes's picture

Don't explain it.
Don't explain it.
Don't...
They explained it.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

siek two's picture

there is a fine line between everything.

siek two
Activity Score 24
ganem buenas ideas
cebado's picture

Incredible insight!!!!!!!!!

cebado
Activity Score 256
General Manager at --
adises's picture

I like the concept and execution but would have loved it even more if there was a better choice of words..not that I have any in mind but it's just a though :).

adises
Activity Score 31
Copywriter
raghavendra's picture

just fine ad

raghavendra
Activity Score 232
Copywriter
xcreativity's picture

good copy

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

screamforicecream's picture

good thought...like it.

screamforicecream
Activity Score 31
Dzsoi's picture

Like the concept very much. Enemy/rival is good with me, there is a fine line for sure.

Dzsoi
Activity Score 8603
Copywriter
koeli chatterjee's picture

gr8 one

koeli chatterjee
Activity Score 58
pune
mayankbarolia's picture

great series.. all of them are wonderful except 3rd one.. didn't catch my attention that much..

mayankbarolia
Activity Score 144
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