Abstract

Campaign
Agency Network: 
Published/Aired: 
March 2010
Reynolds:  Abstract
Reynolds Print Ad -  Abstract

Also From This Campaign

Description

Advertising Agency: JWT Dubai, UAE

Print advertisement created by JWT, United Arab Emirates for Reynolds, within the category: Office Equipment.

Caption

For fine lines.

Executive Creative Directors: Russell Heubach, Chafic Haddad
Art Director: Antra Patel
Retoucher: Nabil Kamara
Illustrator: Tarek Samaan
Copywriters: Zahir Mirza, Dalia Menhall
Planner: Prabhakar Iyer
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ek kanya's picture

nice. nice idea.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

tubito's picture

terrific resolution to the problem. sublime...

tubito
Activity Score 107
La Merto, Cordoba, Argentina
monsieurange's picture

Great ad's!

monsieurange
Activity Score 520
Creative Director
Reality Check's picture

The wording could use some finessing, but the fine-line idea makes this campaign worth talking about.

Reality Check
Activity Score 2545
Jakarta Jack's picture

boring

Jakarta Jack
.-_'s picture

i love it

.-_
Activity Score 95
Copywriter
.-_'s picture

though i wonder, if the execution could be better

.-_
Activity Score 95
Copywriter
Jakarta Jack's picture

I'm wondering the same. Why not show real life situations done with nice clean photography instead of words. This feels a bit like a short cut, i.e. boring.

Jakarta Jack
adises's picture

Nicely Done

adises
Activity Score 31
Copywriter
Dev Kumar's picture

Terrific execution. They surely got hold of the fine line. Wow!

Dev Kumar
Activity Score 834
Copywriter at Mumbai
hufflepoff's picture

It works well !

hufflepoff
Activity Score 430
Art Director at shwing
Quinner's picture

Love it

Quinner
Activity Score 48
General Manager
xcreativity's picture

good one, but execution is not the best

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

silvi's picture

I think you love or you hate this campaign. I love it.

silvi
Activity Score 4170
Copywriter
Pushkaraj Shirke's picture

simple. smart. easy.
monkey say good one :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Imagepro's picture

Kind of good. I would use a more eyefriendly font.

Imagepro
Activity Score 112
Art Director
CiLLA's picture

nice

CiLLA
Activity Score 31
Dreaming's picture

nice.nice n nice,,,,,,,,,,,,,

Dreaming
Activity Score 50
Creative Director at Ad agency as a creative head cum copy writer
koeli chatterjee's picture

wow

koeli chatterjee
Activity Score 58
pune
mayankbarolia's picture

superb :)

mayankbarolia
Activity Score 144
kurtberengeiger's picture

This concept is fantastic. And it can do much better than these executions... :/

kurtberengeiger
Activity Score 7353
Copywriter
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