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beesting's picture

so.....

so............

so......................

whats SO great about it ????????

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

Beatboxer's picture

Absolutely nothing. This can be a lot of things but great.

Rewind that situation when you spoiled the spaghetti in your pants, with Vanish Oxi-Action.

Pfffff.

Beatboxer
Activity Score 1517
Copywriter
Scam Detector's picture

A bit far fetched...

Btw, where are the credits for the Group Head Art, Group Head Copy, Associate CD, other CD, ECD, country CD, country ECD, regional CD, regional ECD?

Scam Detector
Activity Score 1048
General Manager
Alexandre's picture

Got it! It's the sign "rewind"! Comme back at the moment you had no stains!
Am I right?

P.S: oups beatboxer posted the answer just before...

Alexandre
Activity Score 55
Copywriter
rasskass's picture

maybe they forgot the copy ? :-D

rasskass
Activity Score 28
Art Director
Yr's picture

definitely. Copy would help it

Yr
Activity Score 168
Copywriter
adcore's picture

or maybe they forgot it was already done many times

adcore
Activity Score 31
Copywriter
el_pira's picture

Me gusta, pero para una crema antiedad.

el_pira
Activity Score 160
Copywriter
Joe76's picture

Ya se ha hecho para una crema antiedad. Lastima que no tengo el aviso a la mano en este momento.

Joe76
Activity Score 762
Art Director
rasskass's picture

^ whuteva he said .. i agree .. :-S

rasskass
Activity Score 28
Art Director
Beatboxer's picture

LoL! He's saying that he'd like this for an anti-aging cream. =)

Beatboxer
Activity Score 1517
Copywriter
fersvax's picture

If I don't look at the name of the ad, I don't get a "rewind".

fersvax
Activity Score 1239
Creative Director |

FER.

postman's picture

I got the idea of "rewind", but that's too less for print. Maybe it would be a bit better as ambient, but still, weak.

postman
Activity Score 951
Other
gabrielrodz's picture

C'mon this has been done at least a thousand times. I've seen it in Revlon, Olay, Panasonic...

gabrielrodz
Activity Score 48
Art Director
Joe76's picture

Not good.

Joe76
Activity Score 762
Art Director
teenie's picture

To be quickly understood, you'd have needed to photograph the tops of the cans. But to fit the name of the product in, they did it at an angle. So the message is a bit slow...and diluted.

teenie
Activity Score 1894
Copywriter
x-men's picture

advertising for advertisers.

x-men
Activity Score 340
Creative Director
Kin's picture

my mom (target audience) will never, in a hundred years, get it....hahahaha.....

Kin
Activity Score 86
Creative Director
lucyinthesky's picture

completely agree with you, that was the first thought that came to my mind while watching the ad - the creative forgot about the TARGET audience. and, as someone said above, a copy would help. i mean, would HAVE helped. still, nice colors and contrast :)

lucyinthesky
Activity Score 44
Copywriter
Rog's picture

Feels like a stretch to me.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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