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Published/Aired: 
December 2008
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Revolution India:  Elephant
Revolution India Print Ad -  Elephant

Description

Print advertisement created by JWT, India for Revolution India, within the category: Retail Services.

Caption

Plus size denim for women.

Advertising Agency: JWT Delhi, India
Creative Director: Soumitra Karnik
Art Director: Sumati Singh
Copywriter: Charu Chhitwal
Illustrator: Achintya Biswas
Photographer: Jaideep Oberoi
Account Management: Hari Krishnan
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Highest Rated

Guest's picture

very very bad

Guest
Ya's picture

no woman would like to see herself as an elephant

Ya
Activity Score 159
Art Director
Guest's picture

every woman would like to see that

Guest
TRICKY's picture

unless she is an indian then again its "indian culture related"

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

WHAT ON EARTH YOU MEAN "UNLESS SHE'S AN INDIAN" YOU FOOL?
A-most of the beauty contests are won by indian woman in the world.

B-fat woman are women too. and yes there are fat people found all around the world. and nothing wrong in being fat. ok. or want more?

Guest
TRICKY's picture

i guess your moma didn't teach you to behave or respect other people's opinion but its alright i can see that you are hot tempered and very impulsive this is why i will take the time to respond
A- really?
B- it wasnt me who created a layout which compared fat women to elephant

so are you still fat angry?

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

I am not angry. its your comment not the layout for god's sake.
i guess you mom gave up trying to teach you manners and respect culture

Guest
Guest's picture

son of a bitch (look like)

Guest
sneakyhands's picture

i'd say it's more plus size related, with a little ladies only kama sutra thrown in. how it's supposed to sell jeans is beyond me.

sneakyhands
Activity Score 1843
Copywriter
jai hind's picture

phaarh daala re, it rocks, kudos to art-director

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

I am sure the art director 'sunmati singh' is an extremely fat woman herself :-)

Guest
Guest's picture

YEAH AND YOU A BALL LESS BALDY HIDING BEHIND A NAMELESSS COMMENT.

Guest
Guest's picture

Sorry to hurt you, Sunmati....this just proves you ARE a fatso who sits on an armless chair :-)

Guest
Guest's picture

Not sure how many plus size women want to be compared to an damn elephant. I am thinking Sumati, Charu, Achintra and Hari are all BOYS NAMES.

Guest
phildesignart's picture

I have to agree with our guest. I am also not sure about comparison of plus size women to elephants but the artwork is fantastic.

phildesignart
Activity Score 252
Graphic Designer at Freelance
Guest's picture

i think it is more about reflecting the inner beauty of women in plus sizes. I am one. And i love it

SHRUTI

Guest
Guest's picture

amazing wrk guys....keep it up
aviraal singh

Guest
Guest's picture

so much of effort for an ad.... wow!!!!! amazing ART!!!! hats off guys!!!

Guest
Scam Detector's picture

It looks beautiful but this is so rude. Would Indian women like this?

Scam Detector
Activity Score 1044
General Manager
Guest's picture

Brilliant!

Guest
Guest's picture

Nice work...it's different

Guest
Guest's picture

ugh

Guest
Guest's picture

People...you will strike the wrong chord with your TA..comparing them to an elephant!!! Like the Art though

Guest
Guest's picture

looks like you did not understand the ad.

Guest
Guest's picture

absolutely agree. those are the type of comments when people just doesn't get it.

Guest
Guest's picture

girl on girl

Guest
slip's picture

I think in this case the elephant represents empowerment not a fat ass pun. love the artwork :)

slip
Activity Score 913
designer |

SJB

Guest's picture

just change the logo to Levis, plus size.

Guest
Guest's picture

brilliant!!!

Guest
Guest's picture

brilliant!!!

Guest
Guest's picture

Guys, when commenting on your own work, don't go overboard. This is so far from brilliant it is ridiculous. You are saying that your audience are as fat as elephants?!?!?! Is it just me, or is there some amazing bad work being posted at the moment?

Guest
clearsky1989's picture

It is just you.

clearsky1989
Activity Score 427
Copywriter at Grey
karan raghav's picture

good art work

karan raghav
Activity Score 206
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Guest's picture

wat u sayin man.. this is not derogatory at all..... in fact goes to prove the strength of the new age women.........

Guest
Guest's picture

art work is great.

abut as we know

we are not selling art work.

Guest
Guest's picture

There's absolutley no denying that the size has been emphazied on.... but is that not the point.
It in a very classy manner indicates, that it's target market is the women in plus sizes and also focuses on the grace,power and immense strength of an elephant... the generally unexpressed or underplayed qualities of every women... why choose to turn a blind eye to that.

In my opinion anyone who finds this offensive in anyway... is only lookin at the glass as half full.

To whoever has designed this concept.... it's FANTASTIC!!!!!
Kudos.....

Angre

Guest
Guest's picture

I agree the elephant represents Royalty, culture, beauty empowerment not a fat ass ..... so ppl instead of coming up wth what is respectfull and wht is not ...Just lets accept the Art work good job guys !!! ok ok all who dont like it send me all the laws thy have gone against.....Mind u the person who sends it needs to prove he hasnt broken one in his life!!!

Guest
Guest's picture

great art dada.

Guest
Guest's picture

wake up man..........what do u mean that unless shez an indian.....cud definately work on better concept than this..........it sucks just like ur mentality

Guest
Guest's picture

hey guys..the art is brilliant & cool it about the comparison to size....it is a creative person's liberty & pls refrain from snide, racist remarks ... IS IN BAD TASTE!

Guest
Guest's picture

very good art

Guest
Guest's picture

ONCE AGAIN, WHERE IS THE IDEA? WOMAN - ELEPHANT? IS YOUR BRAIN BURNING? PLEASE THIS IS WASTED ART!

Guest
Guest's picture

i agree - beautiful art, but seeing myself as an elephant will not make me buy your brand.

Guest
Guest's picture

oh! you didn't catch the idea? poor you... i guess it's your brain that's burning... it's for plus size women, jacko!

Guest
The Pope's picture

he got that dude, but i think he is trying to say that it is not a strong idea, just a silly comparison with nice art. I agree, no idea.

The Pope
Activity Score 124
Art Director
Guest's picture

Cannes

Guest
Guest's picture

after going through all the coments i sometmes wonder why we cannot appreciate what people have done. I think it is beautiful and as angre says in one of the previous comments it shows teh grace and strength and beauty of a woman and more so 'plus size women'. It is not about comparing them to an elephant, it is about saying that no matter what size you are , you are beautiful. SO love the way you are.

HERE I COME FOR THE DENIM GUYS.

Guest
Guest's picture

Brilliant piece of advertising..nd i agree with a lot of people here that the ad is nt derogatory at all. i think it complements the beauty and grace that every woman posseses specially the plus size women in india or abroad. again its brilliant brilliant brilliant..

Guest
Guest's picture

BRILLIANT BRILLIANT BRILLIANTE!

Guest
Guest's picture

its mind blowing. Never seen something like that. I am sure it will not be offensive to anyone's sensibilities. It's truly magical. Great work guys. and it definately makes me look at over weight people in a different light

CANNES MAN

Guest
Guest's picture

Amazing.
very innovative!

Guest
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