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Armageddon

Agency Network: 
Published/Aired: 
July 2011
Resistol 911:  Armageddon
Resistol 911 Print Ad -  Armageddon

Description

Print advertisement created by Y&R, Mexico for Resistol 911, within the category: Office Equipment.

Caption

Instant glue.

Advertising Agency: Y&R, México
Chief Creative Officers: Rafael Barthaburu, Esteban Sacco
Creative Directors: Armando Castelán, Carlos Carbajal
Copywriter: Armando Castelán
Art Directors: Sergio Rojas, Mario Aguilar, Oscar Cuevas, Francisco Hernández
Head of Art: Oscar Cuevas, Francisco Hernández
Casa Productora: Salamagica, NT Producciones
Illustrator: Ricardo Salamanca Matkovich
Photographer: Ricardo Salamanca Matkovich
Agency Producers: Ivonne Cortes, Adrian Ramos
Account Director: Lorena Ramos
Planning Director: Aníbal Cortes
Planning: Abraham Espinosa
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Highest Rated

salil.sharma's picture

looking good

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Shawali's picture

Funny, but I don't really see what instant glue has to do with this.

A different tagline would have worked better, me think.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

el d1eg0's picture

And more than 5 thousand pencils later, Shawali still needs an explanation about how instant glue glues things together, such as Lladró figures broken by a football.
Way to go!

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
cryingmouse's picture

maybe "Instant glue bless us" will be better

cryingmouse
Activity Score 49
Copywriter at CW
pierrelastname's picture

Done with different execution.

pierrelastname
Activity Score 2869
Copywriter
salil.sharma's picture

looking good

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

MindDrift's picture

Why the baroque era?

MindDrift
Activity Score 1166
Graphic Designer
lemonAd's picture

@MindDrift. Possibly because of all the porcelain.

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

kalpesh78's picture

thats how stuff in the house see a football coming at them is the idea Minddrift.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

javierbarba's picture

nice art. fresh idea. i like it!!

javierbarba
Activity Score 31
Copywriter at freelance
ferca's picture

i love it.

ferca
Activity Score 14
Creative Director at freelance
Claro Sosa's picture

Another instant glue ad!!! Come on!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Claro Sosa
Activity Score 52
Portero de edificio
Rojo's picture

Biutiful pencil in the morning!

Rojo
Activity Score 3
kleenex's picture

nice art.

kleenex
Activity Score 58793
Web Designer/Developer
Agamenon's picture

Nice. Why there isn't other examples?

Agamenon
Activity Score 135
Copywriter
gonndo's picture

It's good, but it needs a more powerful copy...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture

very good visual

BLOODY FOOL
Activity Score 199
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