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Agency Network: 
Published/Aired: 
May 2010
Resident Evil:  Thabo

Description

Print advertisement created by Y&R, United Arab Emirates for Resident Evil, within the category: Gaming.

Caption

Resident Evil. You are on the menu.

Advertising Agency: Y&R Dubai, UAE
Group Creative Director: Michael Blore
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: Clive Stewart
Illustrator: Andrew Newman, Wayne @ Dxf
Senior Account Director: Nadine Ghossoub
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Highest Rated

i have a question's picture

Don't work. Feels like the person standing is the Zombie and the message is to the audience THAT you are on the menu for this ZOMBIE.

i have a question
Activity Score 73
Netsurf Network
Davai's picture

I would have prefer without the line "you are on the menu"

Davai
Activity Score 618
Copywriter
kergu's picture

i like the concept...it could be better.

kergu
Activity Score 6795
FourT6and2's picture

How could it be better? What are your ideas?

FourT6and2
Activity Score 218
Student
bloomonkey's picture

I love the art in these ads, but I dont think the zombies look zombie enough, I love zombies and zombie films and I feel that these just dont look scary enough, yeah they have bruises but they are holding themselves too much like humans. Everyone knows that zombies are slouched, walk lop sided and with a limp and have expressionless faces, their eyes are usually filled with hate etc... I just think they look too tame.

Unless I am missing the point and these folk arent the zombies? Then I retract what I have just said.

bloomonkey
Activity Score 99
Graphic Designer/Aberdeen Journals |

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

FourT6and2's picture

They're not supposed to be zombies. They are obviously regular people. The concept is that these people are zombie food, hence the "You're on the menue" line and the nutritional information on their shirts.

FourT6and2
Activity Score 218
Student
MJStinson77's picture

I have never played this game, but I think these look interesting. And if the concept of the game is to stave off zombies trying to eat you, I think this works.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

UberAkash's picture

They could not get a better background but the words could have been used differently, something like "the virus becomes 5ier"

UberAkash
Activity Score 22
Other at Revenue Strategy Solutions Ltd.
FourT6and2's picture

What does "5ier" mean?

FourT6and2
Activity Score 218
Student
ek kanya's picture

nice art. another one from komal bedi?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Ahmed Bahaa's picture

good, but it would be better, maybe the eye needs to be more red, and the skin needs some Injures and stabs..

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Ahmed Bahaa's picture

i dont know if the guy would be (me) or no

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

capywriter's picture

cool

capywriter
Activity Score 5512
Copywriter at Freelance
hufflepoff's picture

Art direction is slightly confusing as he looks like he could be evil/zombie. Otherwise decent idea

hufflepoff
Activity Score 430
Art Director at shwing
i have a question's picture

Don't work. Feels like the person standing is the Zombie and the message is to the audience THAT you are on the menu for this ZOMBIE.

i have a question
Activity Score 73
Netsurf Network
POWER BOY's picture

cool~I like~

POWER BOY
Activity Score 40
Guest's picture

---powrfull islamic Fight i'm imaging that if we fighting with Zombies ----
-------Nyaaaaaaaaaaaaaaaaaaaaaahahahahah -------
--------------War against unhumans-------
------------Viva islamic Force ------------
----------------------S-----------------

Guest
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