Another Moment

For people struggling with opiod use disorder (OUD) or substance use disorder (SUD), a trigger or craving can strike at any moment. Their clinicians can’t always be there to help, but now reSET-O and reSET can be on hand 24/7 to keep them on the road to recovery. As the first and only prescription digital therapeutics for OUD and SUD, reSET-O and reSET needed campaigns that shined a light on the unique challenge of this epidemic. Set on a rural street in the early morning hours, the solitary image of a man with his back to the camera captures the tension of this moment. Will he relapse or reSET? Frenetic typography reveals his inner dialog as he contemplates using, while the orderly type showcases his newfound control because he can reach for reSET-O instead. For the reSET campaign, an urban street and female character is used to depict a demographic greatly impacted by substance abuse. This honest, arresting depiction of the 24/7 struggle of recovery helped clinician see the value of this new treatment modality and its potential to improve lives.