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Another Moment

Agency Network: 
Published/Aired: 
June 2019
reSET-O / reSET: Another Moment
reSET-O / reSET: Another Moment
reSET-O Print Ad - Another Moment
reSET-O Print Ad - Another Moment

Description

For people struggling with opiod use disorder (OUD) or substance use disorder (SUD), a trigger or craving can strike at any moment. Their clinicians can’t always be there to help, but now reSET-O and reSET can be on hand 24/7 to keep them on the road to recovery. As the first and only prescription digital therapeutics for OUD and SUD, reSET-O and reSET needed campaigns that shined a light on the unique challenge of this epidemic. Set on a rural street in the early morning hours, the solitary image of a man with his back to the camera captures the tension of this moment. Will he relapse or reSET? Frenetic typography reveals his inner dialog as he contemplates using, while the orderly type showcases his newfound control because he can reach for reSET-O instead. For the reSET campaign, an urban street and female character is used to depict a demographic greatly impacted by substance abuse. This honest, arresting depiction of the 24/7 struggle of recovery helped clinician see the value of this new treatment modality and its potential to improve lives.

Print advertisement created by FCB Health, United States for reSET-O, within the category: Pharmaceutical.

Advertising Agency: Neon, United States of America
Pharmaceutical: Sandoz Pharmaceuticals
Photographer: Ale Burset
VP, Strategic Planning Director: Lynn Nezin
Account Executive: Hannah Rosenfield
Group Account Supervisor: Frank Somma
SVP, Group Management Director: Suzanne Silbergleit
Senior Producer: Karen Ferrari
Copywriter: Ben Firke
Copy Supervisor: Liz Glines
Art Supervisor: Luis Ramos
Associate Creative Direcoor, Art: Michael Kowalski
VP Associate Creative Director, Copy: Rod Sheck
Creative Director, Art: Mike Gordon
SVP Group Creative Director: Jesse Kates
Executive Creative Director: Kevin McHale
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