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Colour

Agency Network: 
Published/Aired: 
May 2016
Repsol:  Colour
Repsol Print Ad -  Colour

Description

Print advertisement created by Y&R, Spain for Repsol, within the category: Industrial, Agriculture.

Advertising Agency: Young & Rubicam, Madrid, Spain
Creative General Director: Nicolás Hollander
Creative Director: Laura Garcia
Art Director: Marta Serrano
Copywriter: Lorena Serrano
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Highest Rated

edragal's picture

"Ok! lets make an ad about how orange is our butane barel!" plz!!!

edragal
Activity Score 44
Copywriter
Tincho's picture

Maybe Im lazy, but I just dont get this one.

Tincho
Activity Score 1093
Art Director
Rog's picture

I'm with Tincho. wtf?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

gonzohj's picture

In Spain, Repsol is the provider of Butane Gas. Their butane gas cylinders are painted on that bright orange color portrayed in the ad (2nd line, 16th square)thus the color is comonly refered as butane orange.

Ok, just follow the link to see what I'm talking about: http://upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Bombona_butan...

We are all ignorants, but we don't all ignore the same things...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

primo_susto's picture

thank you gonzohj, but, still dont getting the idea :S

primo_susto
Activity Score 440
Graphic Designer
wing2aska's picture

OMG~~~~ this one is sophisicated... I don't get it. A different one, looks like someone's sitting on a throne.

wing2aska
Activity Score 58
copywriter
edragal's picture

"Ok! lets make an ad about how orange is our butane barel!" plz!!!

edragal
Activity Score 44
Copywriter
Alistair C.'s picture

the barrel is so hard to notice and the ad doesn't work outside of it's cultural environment.

Alistair C.
Activity Score 692
Copywriter
jamesrothenburg's picture

Why does the ad need to work outside it's cultural environment? That's what it was written for.

jamesrothenburg
Activity Score 554
Art Director
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