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Agency Network: 
Published/Aired: 
January 2015
Reporters Without Borders:  We are Charlie
Reporters Without Borders Print Ad -  We are Charlie

Description

Print advertisement created by Leo Burnett, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Directors: Hugo Moura, Hans-Juergen Kaemmerer
Copywriter: Benjamin Merkel
Photographer: Michael Meisen
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damnson's picture

It's a bit morbid, isn't it?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

Had the same feeling. Creative idea but there is something tasteless about it as it is just an empty gimmick for its own sake.
No real message other then the obvious fact that they were murdered.

Dzsoi
Activity Score 8611
Copywriter
damnson's picture

Agreed.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I guess that is what they wanted.

kleenex
Activity Score 58797
Web Designer/Developer
moreimpact's picture

Sometimes simple representation brings back a 'flood of recall', or a complete replay of a story. 'CHARLIE ABDUL' is like a movie title that summarizes all that happened scene after scene

moreimpact
Activity Score 44
Art Director at Lagos |

innovative solution does not necessarily have to be complex

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