Also From This Campaign 4
Description
Retouching: Jonathan S.
Print advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.
Some countries treat journalists like you treat a pen.
Creative Directors: Paul Servaes, Alain Janssens
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographer: Jf28
Wow! Four times the exact same idea (with the exception of a pencil being thrown in for safe measure). Oh, and I happen to treat my pens with respect.
Totally agree on that KKK. Still there's something smart about this campaign, doing it four times ruins it a bit.
If someone have a cheap pen, he will treat it like this.
Yes okay, I get the point. So ? What can I as a newspaper reader do about it ? Information value : 10. Involvement : 0.
Next.
i agree that the idea is good...but so many ads with the same rendition? and usually people care for their pen. only kids do this much brutality to pens.maybe copy could have been tweaked..it shouldnt hv been like how "YOU" treat ur pen....or maybe translaltion probs?
terrible bad
"terrible bad" agreed
There ya go. The nobility of the sentiment and the sanctity of journalism is the only thing that keeps saving this sh*t's bacon.
That's it.
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