Agency Network: 
September 2012


Print advertisement created by McCann, Germany for Reporters Without Borders, within the category: Public Interest, NGO.


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Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancolli
Senior Art Director: David Morales
Senior Copywriter: Philipp Gloyer
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mercedes's picture

Do you guys think that the world is full of morons not to even distinguish between a suffering and soccer (goooal)? Well, am not even complaining about the typo error, but as a concept itself, this ad sucks. At least you guys should've kept the word 'goooal' alone, and nothing else. Then, it might've worked. Or rather, it might not have looked ridiculous at least.

Activity Score 181
certaintly's picture

actually, the word 'gooal' is what made me think he might be celebrating a goal.

so, it wasnt the lack of information, rather the information you chose to give that made me think that.

Activity Score 3994
bate_palmas's picture

Yes, a boy screaming in terror as a massive fire rages behind him really says 'time to celebrate'.

Activity Score 1479
shortafella's picture

concept is ok, but the images don't look at all what they should.

Activity Score 1063
Copywriter at GRAFFITI BBDO |