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Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by McCann, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Caption

Every one has the right to be informed. Support us: rsf.org

Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancolli
Senior Art Director: David Morales
Senior Copywriter: Philipp Gloyer
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Highest Rated

Siddarth Basavaraj's picture

IT WORKS. But what's this' YOU COULD YOU THINK ' ?! A typo error??

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Siddarth Basavaraj's picture

IT WORKS. But what's this' YOU COULD YOU THINK ' ?! A typo error??

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

bellagio255's picture
bellagio255
Activity Score 20
mercedes's picture

Besides the typo error, only this ad alone works. The rest doesn't work at all. Do these guys think that the world is full of morons not to even distinguish between a suffering and soccer (goooal), barbeque and bomb blast, bomb blast and fireworks?

mercedes
Activity Score 181
certaintly's picture

i agree with you in your other post that these could work soooo much better, be soooo much more powerful with just the words "goal, barbecue, fashion" and a different closing line/explanation

certaintly
Activity Score 3994
hillmarky's picture

The writing is totally off.
Just making the headline something like: "We even cover fashion" is better.

hillmarky
Activity Score 90
thatcopyguy's picture

But that's a totally different idea.

I think the thought is there, but the line needed a tad bit more crafting. But overall, still works for me. Good, but not great.

thatcopyguy
Activity Score 44
bate_palmas's picture

Yeah I suppose you're right. The idea could work, but the visuals need to be handled very carefully to make an idea like this work. This is the only one that comes close

bate_palmas
Activity Score 1479
torontose's picture

good.

torontose
Activity Score 393
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