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Published/Aired: 
September 2010
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Reporters Without Borders:  Bloody

Description

Retouching: Jonathan S.

Print advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Caption

Some countries treat journalists like you treat a pen.

Advertising Agency: Publicis Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographer: Jf28
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zouz-08's picture

Très belle campagne. Joli insight.

Comme on sait que vous allez regarder les commentaires, on va faire une grande première dans l'histoire de adsoftheworld: une demande de rendez-vous.

Vous pouvez regarder nos travaux ici: http://fredetnico.blogspot.com/

Quand êtes-vous libres pour nous recevoir?

zouz-08
Activity Score 29
Art Director at VVL BBDO Brussels
Olafski001's picture

Ha! tres sympa fred et nico!

Olafski001
Activity Score 1193
Copywriter |
miko1aj's picture

great print.

miko1aj
Activity Score 3086
I AM A BEAN's picture

:-)

I AM A BEAN
Activity Score 19
Art Director |

I AM A BEAN
www.iamabean.com

velle's picture

The imagery here packs quite a punch. I saw someone stab me in the eye with a pen, when you said, 'some countries treat journalists the way you treat a pen', which is exactly the reaction you want.

velle
Activity Score 1550
Copywriter
HappyHour's picture

hmm.. i don't treat pens like that. i'm actually quite nice to my pens.

HappyHour
Activity Score 2381
Guest's picture

So some countries suck journalists.

Guest
Guest's picture

Yes, I agree. Some countries treat journalists like you treat a pen.
But some journalists treat countries like you treat a pen also.

Guest
sirvan's picture

Pretty weak, all around.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Roger Keynes's picture

And, Wim...maaaaate.

Headline's that literally explain visuals... come onnnnnnn! :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

®'s picture

another ad with good potential ruined by the headline and unnecessary extra executions

®
Activity Score 131
Art Director
Guest's picture

Maybe they deserve it!!!

Guest
sintra's picture

unfinished

sintra
Activity Score 699
Administrative
Guest's picture

Love the simplicity - Great!

Guest
Guest's picture

great visual, weak copy.

Guest
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