Also From This Campaign 4
Description
Retouching: Jonathan S.
Print advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.
Some countries treat journalists like you treat a pen.
Creative Directors: Paul Servaes, Alain Janssens
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographer: Jf28
Très belle campagne. Joli insight.
Comme on sait que vous allez regarder les commentaires, on va faire une grande première dans l'histoire de adsoftheworld: une demande de rendez-vous.
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The imagery here packs quite a punch. I saw someone stab me in the eye with a pen, when you said, 'some countries treat journalists the way you treat a pen', which is exactly the reaction you want.
hmm.. i don't treat pens like that. i'm actually quite nice to my pens.

So some countries suck journalists.

Yes, I agree. Some countries treat journalists like you treat a pen.
But some journalists treat countries like you treat a pen also.
Pretty weak, all around.
+++
"I love some things, and don't love some other things."
And, Wim...maaaaate.
Headline's that literally explain visuals... come onnnnnnn! :(
The Jobless Writer
Will Think for Salary
another ad with good potential ruined by the headline and unnecessary extra executions

Maybe they deserve it!!!

Love the simplicity - Great!

great visual, weak copy.