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desailly's picture

Another angle on the "This is what we do" campaign?

If so, I'm disappointed. The BBC has some wonderful things about it that make it unique. Undergoing hardship in foreign climes is hardly one of them. This could be for CNN / REuters / AN Other broadcast journalism network.

Activity Score 470
chintan ruparel's picture

ivan, ur posting this...i don't believe it!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

ivan's picture

This is good stuff. Insightful, convincing. What's wrong with it?

Creative Director at Ads of the World
the_ashlands's picture

i agree..i like these.

Activity Score 1394
Graphic Designer |


juanguzman78's picture

I agree too. Even though the art direction still doesnt convince me, in terms of copy it does. Insightful.

Activity Score 44
kalpesh78's picture

its good stuff alright.. but too much of the good stuff is also bad.. you know what i mean. wasnn't there a campaign last or last to last year in cannes with a handy-cam with shark teeth in it... and a repair man repairing it.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

jennywhx's picture

haha, at least i like this.it give a twist to the story and i like it. yes, insightful.
And i would prefer if they make the copy in a sort of "report" style, but not just a rectangle in this way.

Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

juanguzman78's picture

Insightful indeed. But what happened to the art direction? It's quite 80's, don't you think?

Activity Score 44
AdDavid's picture

these ads are not very new, ran quite some time ago, but they are good ads. n they r good bcoz the way they are. perfectly done for a a category like news. we shud think like an advertising guy first than like a copywriter or art director, n then these will come accross like good ads.

Activity Score 406
juanguzman78's picture

Right. In terms of communication these ads work pretty well. Their copies are insightful and convincing enough.
The aesthetic and overall layout suck, in my opinion.

Activity Score 44
hang-the-dj's picture

I'd rather see a crazed, shirtless, mozzie-bitten dude covered in mud swinging an axe!

Activity Score 1262
kc_brock's picture

i agree. very boring art direction. with these stories, it could have been much more interesting. It would have been nice if these shots would have been in the environment the copy was referencing.

Activity Score 703
Art Director |


slimseni's picture

the art direction is weak. try harder next time.

Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

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