Frog

Campaign
Agency Network: 
Published/Aired: 
September 2009
Repella:  Frog

Description

Print advertisement created by McCann, Singapore for Repella, within the category: House, Garden.

Caption

Change the way insects see you.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter: Lester Lee
Advertiser's Supervisor: Sebastian Lim
Account Supervisor: Joyce Wong
Art Buyer: Nancy Sum
Art Directors: Katherine Khor
Photographers: Jeremy Wong, Nemesis Pictures
Typographers: Katherine Khor
Other Advertising Agencys: Kevin Aw, Miracle Factory
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Highest Rated

everartz's picture

very good thinking and nice art direction...

everartz
Activity Score 7613
Art Director |

| everartz |

Misstree's picture

I don't get it. Is it that otherwise insects get attracted to me coz they see me as one of them??? Is that what it is??

My kingdom for coffeeeeeeeeeeeeee....

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Guest's picture

Actually frogs helps you to control insects... frog is should not be considered as an insect. is this product kill them too?

Guest
ivan's picture

I think you misread the idea. They are saying in the eyes of a mosquito you will look like a frog. A dangerous creature for a mosquito that must be avoided.

ivan
Creative Director at Ads of the World
Guest's picture

Thanks Ivan now i got the idea... i loved the illustration..

Guest
mikeelrapido's picture

Strange that some people don't get it. Idea is clear!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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everartz's picture

very good thinking and nice art direction...

everartz
Activity Score 7613
Art Director |

| everartz |

Wordnerd's picture

Nice campaign!

Wordnerd
Activity Score 6690
Copywriter
Guest's picture

WOULD BE EVEN NICER IF HAVEN'T BEEN DONE AND USED AS THE ARCHIVE COVER

Guest
joelapompe's picture

Done! and the original was a Bronze Lion... quite a shame :
http://www.joelapompe.net/2009/09/24/frogmen/

joelapompe
Activity Score 4027
Tripioso's picture

Cool. YEs done. But still cool. Nice art direction.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

silvi's picture

Idea is so easy! Please!

silvi
Activity Score 4170
Copywriter
Migzter13's picture

haha. this is a nice one.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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