The fans, 1

Campaign
Agency Network: 
Published/Aired: 
November 2012
Renault:  The fans, 1

Description

Print advertisement created by Publicis, France for Renault, within the category: Automotive.

Caption

Renault Vans
4 millions fans in europe

Advertising Agency: Publicis, Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter: Patrice Lucet
Art Directors: Antoine Dezes Richard, Philippe Boucheron
Photographer: Frieke Janssen
Productor: Gael Cheval
Art buyers: Jean Luc Chirio, Soone Riboud
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jackmancer2017's picture

Is this meant to use van & fan as a wordplay, or are they pointing out they reached four million likes on Facebook?

I understand that these are 'fans', even looking at a 'van', and they have these cloths on because Renault wants to talk to these kind of workers, but uff, this is a pretty poor ad. It's not like I feel any urge to join these geeks, drooling at a pretty ugly van.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
shahidali's picture

You summed it up so well, man.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Seriously Crazy's picture

shouldn't it be 4 million, not millions?

Seriously Crazy
Activity Score 638
lessismore's picture

big mistake… that's because in french it's with an "s"

lessismore
Activity Score 251
Graphic Designer
pierrelastname's picture

nothing special, not an idea for the "level" of this agency....

pierrelastname
Activity Score 2865
Copywriter
joelapompe's picture
joelapompe
Activity Score 4033
pierrelastname's picture

yes, you right. The same!

pierrelastname
Activity Score 2865
Copywriter
kurtberengeiger's picture

Or even of Publicis Conseil's own Wonderbra adverts from 2005.
http://adsoftheworld.com/media/print/wonderbra_escalator

kurtberengeiger
Activity Score 7357
Copywriter
el d1eg0's picture

4 Millions? Couldn't they get someone to do the translation?

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
kleenex's picture

the ad is silly to me and not in a good way.

kleenex
Activity Score 58777
Web Designer/Developer
CuriousPencil's picture

So now we know what 4 milllions meth-addicted chefs drive, and where. Bravo Renault!

CuriousPencil
Activity Score 4199
Copywriter
SoCH_TO's picture

very old !!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Rodolfomag's picture

Pleease, they´re Humans, i do not justify that copy error or whatever it is but sincerely, i´m a graphic design student and always i tell myself, crap!! i have better ideas that some creative directors

Rodolfomag
Activity Score 70
Graphic Designer at Autonomous university of Santo Domingo
bvital's picture

alright so..........

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

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