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Street, 3

Campaign
Agency Network: 
Published/Aired: 
June 2009
Renault:  Street, 3

Description

Print advertisement created by Publicis, France for Renault, within the category: Automotive.

Caption

New Megane Coupe. Everything else seems older.

Advertising Agency: Publicis Conseil
Art directors: Charles Guillemant, Thomas Chatenay
Copywriter: Patrice Lucet
Photographer: Marc Bardi
Studio: Eye Dream
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Highest Rated

Guest's picture

BEAUTIFUL :)

Guest
Guest's picture

as well as the photography .. idea is good respect for that ..

Guest
Guest's picture

ummm.... BMW Canada did the same thing like 3 years ago. But much better in opinion. Cundari was the agency. Link anyone?

Guest
Guest's picture

Real nice ads, but the message feels a bit plain.

Guest
talkingisfree's picture

Yeah, also the idea seems old. This concept has been used many times. However, good photos.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

done many times... same concept not new....

Guest
johnston's picture

These are awesome. Very fun. Great photography.

johnston
Activity Score 144
Copywriter
Guest's picture

Yawn, yawn.

Guest
everartz's picture

i think this campaign gonna win something

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

really nice,
i dont think they needed to add "everything else seems......"

Guest
tots's picture

i agree, the copy doesn t seem to close the whole idea

tots
Activity Score 5
Copywriter at MCcann Erickson
tatoBA's picture

really nice
the new coupee is enough, no need for the rest of the copy i think

tatoBA
Activity Score 43
Art Director
Guest's picture

I love old cars... not sure if i will buy the new one:)
Nice photo and art direction

Guest
Byte's picture

Very old concept! What a waste of money and time. Sorry guys.

Byte
Activity Score 327
Art Director |

Byte!

Punch's picture

Es verdad. Estratégicamente no hay nada nuevo, aunque la dirección de arte (producción y ambientación) están muy buenos.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

john ler's picture

No wonder no Creative Director is credited...

Bold.
(for Bad and Old)

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

They are wasting the line saying the same thing that you can understand from the image. The copy in this ad should be something that brings a contributes a little more for the ad. If you don´t have that then it is better to leave just the image.

Guest
superonesunday's picture

nice photo, i like campaign

superonesunday
Activity Score 28
Creative Director
Guest's picture

BEAUTIFUL :)

Guest
Guest's picture

a very old idea looking new. At least they made an effort to make it better than the older ones...

Guest
Guest's picture

It's Lisbon! ehehe great!

Guest
Frederico Roberto's picture

It's Lisbon in the 30's! LOVE IT!

Frederico Roberto
Activity Score 221
Executive Creative Director
Guest's picture

done...d'adda, lorenzini, vigorelli for bmw.....ten years ago!

Guest
hadrianapolis's picture

This ad seems older...

hadrianapolis
Activity Score 733
Guest's picture

Can anyone tell me the song they used for this advert? Its driving me mad!

Guest
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