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Stepway 1

Campaign
Agency Network: 
Published/Aired: 
March 2009
Renault:  Stepway 1
Renault Print Ad -  Stepway 1

Also From This Campaign 2

Description

Print advertisement created by BBH, Brazil for Renault, within the category: Automotive.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Márcio Juniot
Illustrator: Adelmo Barreira
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shekhar zinge's picture

great art direction. good job.

shekhar zinge
Activity Score 149
Art Director at Free Wrinkle
Guest's picture

Renault Sandero? I know DACIA Sandero...

Guest
Javier Ramírez's picture

In UE Renault is Dacia.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

This is "Josh Keys" gone WRONG. It was a fantastic reference that was put away for a terrible art direction. Terrible use of colors and badass Photoshop. Also the car looks like a drawing.

BAD!

Better:
http://www.joshkeyes.net/drawings.htm

Guest
Guest's picture

Wow, are you serious? I've just seen the link that you referred to and there's not a single work that compares to this one. This one has got much more depth and elaboration. You can see a lot more details and the textures are much more real. Plus the ad has got movement, I cannot see where they went wrong.

Guest
Guest's picture

great influence.
Just that, influence.

Grat art direction in this ad.

Guest
Guest's picture

Mate, are you on high? This 100x better than link you've put. Better executed and with good message as whole.

Guest
john.lighttern's picture

What is the problem in using an illustrator as a reference? In advertising, there`s none.

I like the whole art direction... but they`ve could done some art in the lines too... It looks like they were kinda laziness in the copy, but I liked...

Don`t kill me, but does it looks like, anything similar to this (art reference) one:

http://www.ccsp.com.br/novo/pop_pecas.php?id=18090

john.lighttern
Activity Score 216
Chiat
Guest's picture

Great art direction and I get the message right away. Excellent work!

Guest
amin24e's picture

we have a great work her
spark of creativity | http://www.felket.blogspot.com/

amin24e
Activity Score 127
student
Guest's picture

different looking ad

Guest
Guest's picture

boring

Guest
Guest's picture

Day by day work. Nothing special.

Guest
Guest's picture

man, I wish I could see your portfolio and you day by day work. Post it whenever you can.

Guest
Guest's picture

Show! effects.

Guest
samwanzer28's picture

Green is in... jealousy is a sin. This ad is good (and yeah I'm not a GUEST).

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

yes this is the great ad ithe best of the world, because is from brazil and we are the soccer world champions e temos muita tchatcha etc etc im just a guest....with my honest note 3/10

Guest
Guest's picture

nothing new!!!

Guest
Guest's picture

great campaign!!!....no matter what all say about josh and the like...this one is appreciable!!!!

Guest
Guest's picture

anyway what is the comparision between josh's work and this ad...that's gotta be a compulsive comparising disorder!!

Guest
louie_wang's picture

great work!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
Janae's picture

really good work. the idea and the realisation are both great.

Janae
Activity Score 385
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