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Statistics, Abandoned dogs

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Publicis, Belgium for Renault, within the category: Automotive.

Caption

Drive the change

Advertising Agency: Publicis Brussels, Belgium
Account Director: Myriam Baya
Account Manager: Nico Cornelis
Creative Directions: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Production Director: Christ Lannoy
Media: Magazine
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Guest's picture

Vu le nombre de chômeurs provoqués par la fermeture des usines Renault aux alentours de Bruxelles, il semble évident qu'un autre tableau statistique moins positif pourrait paraître comme parodie de cette campagne...

Renault closed its industry in Belgium in the 90's, this could give a good purpose for a statistik joke around this campaign...

Guest
Roger Keynes's picture

The first ad is rubbish.

The second is plain stupid.

This is better.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

too much exageration once again

Guest
pulchinela's picture

the first is better

pulchinela
Activity Score 1175
CuriousPencil's picture

This is ridiculous. Forcing a connection between abandoned dogs and the launch of a car? To what end?

CuriousPencil
Activity Score 4225
Copywriter
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