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Renault Courtesy Ad, 2

Campaign
Agency Network: 
Published/Aired: 
March 2013
Renault:  Renault Courtesy Ad, 2

Description

Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press. The brand has given up a full page ad in Belgian daily newspapers to VW Golf and to Nissan Juke.

Print advertisement created by Publicis, Belgium for Renault, within the category: Automotive.

Caption

Renault is pleased to give up its place to another vehicle. European week of courtesy on the road.

Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Alain Janssens
Copywriter: Eric Piette
Account Director: Francis Lippens
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Cristina and Chris's picture

Nice concept! Wonder if VW or Nissan will respond?

Cristina and Chris
Activity Score 840
kleenex's picture

not bad.

kleenex
Activity Score 58667
Web Designer/Developer
Tero Ylitalo's picture

Great insight. The explanation actually wouldn't harm if written also in the actual ad: 'Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press'.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
andylefty's picture

This is madness to me.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
advertising ninja's picture

super disruptive. beautifully competitive.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
josskippy's picture

Volkswagen has answered (I don't know about Nissan).
http://pinterest.com/pin/180425528794208943/

josskippy
Activity Score 9
Planner
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