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Renault Courtesy Ad, 1

Campaign
Agency Network: 
Published/Aired: 
March 2013
Renault:  Renault Courtesy Ad, 1

Description

Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press. The brand has given up a full page ad in Belgian daily newspapers to VW Golf and to Nissan Juke.

Print advertisement created by Publicis, Belgium for Renault, within the category: Automotive.

Caption

Renault is pleased to give up its place to another vehicle. European week of courtesy on the road.

Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Alain Janssens
Copywriter: Eric Piette
Account Director: Francis Lippens
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jackmancer2017's picture

Not sure if it works but sure as hell refreshing to see. Good job for bravery Renault!

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
advertising ninja's picture

genius.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
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