Red is Dead, Tomato Ketchup

Agency Network: 
November 2012
Renault:  Red is Dead, Tomato Ketchup


In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.

Print advertisement created by Publicis, France for Renault, within the category: Automotive.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields
Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis
Log in to post comments

Highest Rated

Mammoths-Not-Dead's picture

evil, but funny )

Activity Score 414
Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

cvchitale's picture


Activity Score 1418
andylefty's picture

Caught in two minds. Strategy is off for me. Executions work well.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
philippertl's picture

I think it works well. Clear message, nice execution.

Activity Score 656
Graphic Designer |

Please vote for us!

Mammoths-Not-Dead's picture

evil, but funny )

Activity Score 414
MidasTouch's picture

no to me...

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Featured Content

Latest Collections