Red is Dead, Fire Truck

Agency Network: 
November 2012
Renault:  Red is Dead, Fire Truck


In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.

Print advertisement created by Publicis, France for Renault, within the category: Automotive.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields
Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis
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Highest Rated

Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Jeelish's picture

Ouch. Hard hitting.

Activity Score 52
Copywriter at Mumbai
eins-eins-null's picture

neither intelligent nor surprising.

Activity Score 894
ofband's picture

Sorry but A leader does not need to express the fact that it is leading...For me no need to say Renault beats Ferrari !

Activity Score 83
Graphic Designer |

You can do it !

cvchitale's picture

Poor strtgy....thr r more people who like RED ferrari than any renault....the targt audience sddnly cms dwn to the number of people prsnt in Red Bull Pit....

Activity Score 1418
dominantic14's picture
Activity Score 63
Art Director
kleenex's picture

Execution could have been better.

Activity Score 58777
Web Designer/Developer
JediByKnight's picture

Pathetic. And unnecessary. The defeat itself would be enough pain for Ferrari.

Activity Score 184
Other at Google
Rhymie Z's picture

Code Yellow.. Code Yellow

Rhymie Z
Activity Score 92
JWT Damascus |

Rhymie Z

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