Description
Print advertisement created by Publicis, Spain for Renault, within the category: Automotive.
Caption
Open during Christmas.
Advertising Agency: Publicis, Madrid, Spain
Creative Director: Maxi
Photographer: Javier Tles (javiertles.net)
Creative Director: Maxi
Photographer: Javier Tles (javiertles.net)
Mar 08, 2009 - 21:30jackmancer2017
Nice idea but what they are showing is a couple that are missing their Christmas meal because they're crap quality Renault broke down. That's anti-branding
Oct 23, 2009 - 6:09mauroxxx
No, the way they're showing is a couple who found some one to help and repair their car, even on Christmas night, when no one else works. So they'll be able to continue their trip and get to the place where they'll have their "Christmas meal". That makes the brand unique because gives you an special service if you need it.
Art Director at Ogilvy & Mather Bogotá
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